Marketing And Advertising
Marketing and advertising using drones
Drones have become the marketing tool of real estate. They provide the opportunity to showcase domestic, commercial and industrial properties with beautiful photographs and videos, which ultimately increases its saleability. Prospective customers tend to have a lot of basic questions about the area. With the use of a video you can enable prospective customers to review how close the property is to a road, how well maintained the area is, distance to local facilities and transport links. Many prospective customers rely on more traditional methods such as Google Maps and street view to answer these questions, whereas drone footage can provide a more accurate idea of the size of the property and/or its grounds. This is inevitably more up to date than online search engines.
Highrise buildings, which can look relatively plain from a photograph or ground level, can be given an aesthetic advantage by photographing the view from different height perspectives.
There is no doubt that drones have enhanced the marketing opportunities of real estate and increased the saleability of high end properties.